Hindustan Unilever's prices rose after it announced foray in micro irrigation project
Share prices of Hindustan Unilever (HUL) rose sharply, after the company announced entry of Pure It into micro irrigation projects under its Rural India Shakti Programme.
The Micro Irrigation Pumps of Pure It would provide clean and pure water for plants. The company management expects that by providing pure water through micro irrigation pumps, plants will be clean and pure to eat directly. HUL claimed that 99.9% of all the bacterias would be removed through this project.
"Rural market is $1.8-trillion opportunity," said Chairman Harish Manwani.